Executive Coaching To Amplify Your Effectiveness As A Leader

What Does An Executive Coach Do Exactly?

An executive coach works with executives and high-potential employees like you to help you gain self-awareness, clarify goals, achieve your development objectives, unlock your potential, and act as a confidential thought partner. On rare occasions, and only with the client’s permission, an executive coach will offer advice. Like other kinds of coaching, the belief is that the client already has the solutions. It’s my job as an executive coach to ask powerful questions and make observations to help you clarify and come up with your own solutions to your challenges.

What Qualifies You To Offer This Kind Of Help?

I have worked a variety of careers spanning four decades. Following a decade in radio broadcasting, I spent most of the following 30 years in communications, predominantly in media relations, often as a spokesperson. In my role as Regional Public Affairs Director, I provided crisis communications advice to my CEO and VPs. 

I initiated my training to become a coach in 2016, completing my studies the following year. In 2018, I obtained my designation as Associate Certified Coach (ACC) with the International Coaching Federation (ICF). In 2021, I received the Professional Certified Coach (PCC) designation. This involved 500 hours of coaching more than 70 clients, 129 hours of coach-specific training, 20 hours with a mentor coach and other continuing education credits.

I joined San-Francisco-based BetterUp in 2019 as an independent contractor coach. BetterUp only hires the best of the best, with only eight percent of applicants passing their rigorous selection process. To remain coaching with BetterUp, I have and continue to meet the requirement of maintaining a 4.5/5 rating from my members (coachees).

My most recent corporate role was in human resources in a large health system. I did assessments similar to cultural audits in workplaces where tension and conflict exist. By interviewing staff (often nurses and physicians), I gathered themes and created and presented a report with recommendations for a healthier and more respectful work environment.

What Are Sessions Like? 

There are likely a lot of demands on your time as an executive, so session lengths are flexible for executive coaching. They can be as quick as 30 minutes or as long as an hour to 90 minutes. We can work something out that fits our schedules. I typically meet by Zoom or a similar video platform, but telephone will work just as well.

How Often Do We Meet? 

It’s important to meet regularly; ideally every week to get started. This can be adjusted as you begin to see success in achieving your stated goals.

What Kind Of Results Can I Expect? 

Typical results include increased self-awareness, perspectives on how you view others, better ways to respond, leveraging your existing strengths and gifts, building better relationships at work and at home, enjoying better balance and stress reduction, reducing the risk of burnout and gaining greater clarity on your visions and dreams.

The results depend on your consistent effort towards clarifying and purposeful action towards your goals. I ask questions, challenge your thinking and support you in a safe and confidential space. Ultimately, you are responsible for creating your own decisions and results. 

What If My Team Needs Help, Can You Support Us?

I typically work one-on-one with executives, however, I have a passion for healthy and respectful workplaces. We can discuss other custom options that may be suitable for your unique situation.

Do You Offer A Consultation To See If We’re A Good Fit? 

Of course! I invite you to book a Discovery Call on my calendar. This is informal and absolutely free of any obligation whatsoever. It’s an opportunity to get to know one another and get an idea of where you are and where you would like to be.

How Do You Price Your Services?

I can create a unique package that is customized to your needs.

How Can We Get Started? 

If you’re unable to book a Discovery Session, shoot me an email (Brent@brentroy.comto give me an idea of what you have in mind. Let me know your availability and I can book a quick no-obligation phone or Zoom session with you.

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Coaching Testimonials

"As a tech employee, I struggled to gain influence in the workplace. Brent pushed me to reflect and increment my influence over time. But, most importantly, he challenged and level-set my own expectations. Without Brent’s metaphors, action steps, and grace, I would have continued to fumble around stressful interpersonal situations. Luckily, I didn’t. Coaching lent me the space to understand confounding variables that—ultimately—were more personal than I thought."


"Brent helped me work on myself and my career plans by being empathetic, asking the right questions and supporting me to make this journey at my own pace while also holding me accountable. I’ve made a lot of big strides towards gaining confidence through self-awareness and looking inwards at what I want my career roadmap to look like. Through our sessions together, I have achieved the goals that I set for myself and was also able to get visibility further into my future enabling me to continue working on myself and my career."


"The coaching has helped me practice reframing. The most important thing I have received from the coaching is support in a very stressful time. Having the weekly support of a coach where I can share without worry of judgement has provided an opportunity to verbalize problems and stressors so that I can start to resolve them.

It was really wonderful having a kind and compassionate person like Brent to talk to about work, the new projects, the new job, the new boss. Thank you for sharing your gift of coaching. I hope you know what a big difference it has made for me in these last 6 crazy months."


"With his motivating coaching style, Brent did a great job of helping me clarify the outcomes of each coaching conversation which helped me identify and take actions to achieve my objectives. Brent has great coaching presence and is a skilled listener. I really felt in partnership with Brent as a coach. Brent is a masterful coach, he is adept at helping his clients clarify what’s really important and take measured and practical steps toward achieving their desired outcomes."